2015年2月27日星期五

Skin Hydration Care

Hydration Care

I don't find a lot concepts of hydration in US market, whilst it is so overwhelming in Asia. It's close but yet different vs. moisturizing.

20 years ago, there is only moisturzing in China market. No one know's hydration. From about 7-8 years ago, especially in recent 5 years, hydration became so popular that no brand can avoid it. The most noteworthy brand was Biotherm, it brought the mineral water concept into China market. It goes such long time to educate and wait for the market to move up. Another noteworthy brand is Olay, it's cystral gel products got attracted to so many young people. Gradually, in our consumer learning, in home visit, we began to hear the word "watery, hydrated". But there was so much confusion what's the different with moisturizing.

Only until I worked on a local brand acquired by my second company, that we need to find a good product design from moisturizer, that I clearly found the different technically and how to put into design.

Today, a lot companies talks of hydrating, but how much is enough, needed is really a good task to explore. Any technical learning and insights is essential here.

I believe this will be a move for US market  gradually. As I begin to see some clear lotion, but not toner on the market. Of course, prices is pretty high, usually $20 for a 200ml. So this will be a change!

More to be expected...

Facial Skin Care

An interesting finding, mid-aged Chinese/Japan females skin seems looks better than US woman at similar age. Who cares more and how?

I still remember 1999, my first visit to Japan to join the beauty care orientation with a batch of new hirers to skin care team. We were shared a typical Japanese woman's morning skin care routine video. Usually she will get up 30mins earlier for her skin and make up, with 7-10 steps in total. A totally astonishing scene to me. Whilst at that time, Chinese consumer probably is still using soap to wash face with a single moisturizing for day and night. The Japanese woman's behavior totally shocked me.

In the next 16 years, I never worked away from skin and beauty care. It's a so much enjoying and passionate category that I engaged it so much and so much loving it. In two Chinese old saying: "There's never ugly woman, but lazy woman"; "Woman's skin before 30 years old is given by mom, but their skin after 30 years is given by themselves." This is so true.

I've thought many times what shall I do when landed US. After tons of wild searching and struggle, I know what I want. I will continue on my beloved beauty care area. In the following blogs, I hope can introduce, reveal and inspire the loving on beauty no matter with friends from China or US, or global.

2015年2月24日星期二

Healthy Drinks

Chinese Healthy Tea




Are you tired of drinking coffee, high calorie sugar water every day? Do you want to seek a healthy, tasty, low calorie, less sugar, easy making, and customized drink?


Are you easily feeling tired, having dry eyes, having poor sleep quality, or even having cold hand/feet in winter? Do you expect to see your body improvement day by day, week by week, but not a radically change that do follows your natural body rhythm?


A Chinese traditional well-being tea can be one of your smart choice!

People may know Chinese team has a history over 4700 years, the healthy tea almost has the same length history. The key difference of a healthy tea from a regular tea is, People can adjust their tea by gender, season, body type, even geography location. It can be the combination of tea, flower, herb, fruit, etc.  Just like Chinese medicine, it is customized made but it is more mild, tasty and enjoyable to take in daily life. And as an family legend, a lot of the recipes are passed on by grandma, grandma’s grandma, that every family has their own ‘secret” combination formula. Lastly, the materials are usually not expensive, easy accessible, and fast to make.

 

Here are couple examples you may see how fascinating a health tea can look like. I believe besides of health, pure, attracting, you can also find  experiential enjoyment from tea, the tea pot and the atmosphere it creates when you drink it.

In China, it is always an enjoyment to gather with close friends, taking the various tea in a well decorated tea house, and spend a leisure afternoon with light tradition snacks. How fascinating it is!




2015年2月19日星期四

My Blog Opens. First day of 2015 Chinese New Year!

It's Feb. 19, 2019. First day of 2015 Chinse Lunar New Year. I'm opening this blog to share my observation for personal skin beauty care, US-China consumer/market move, Asian natural health tips, as well as my travel, life adventure, and hobby for fashion. And hope can make new friends no matter in person or in profession.