US & China Woman – how personal skin care product help release stress? part II

Asian consumer has very high engagement into face care. Doing skin care is their life long task, both perseverance and enjoyment. Therefore, it is very easy to link stress management with skincare. So what does skin care can do to help them release stress:

  • Pampering myself or being pampered at salon
  • Enjoy time with myself or friend
  • An endless topic share on friends gathering
  • A salon can make her immediately looks better therefore feel happy and released
  • A good fragrance or even assorting product collection will bring joy

So what can they get from it?

  • If my skin looks better, I’ll feel better
  • If I feel better, my stress will better release
  • If my stress get less, I can deal things better
  • The time when I pamper my body, it’s also the time pampering my soul;
  • Only I know how to be good to me, I can then know how to be good to others

Compare to US and Chinese women, they have similar symptoms of stress, and both need mentally release of stress. But Chinese women has more variety of stress cause and solutions, from internal, to intimate friends to physical matter and services,  while US women tends to seek more internal solutions or friends.  This in return suggests US women can also count on personal skin care to help them to solve issues.

A good skin care product which can help women feel better should bear several key design elements, like efficacy, fragrance, usage. And similarly, although US consumers may not care so much of these at this moment, there is a chance to catch up this great pampering method.

It’s important to analyze skin care product, sensory needs that adding stress management element into brand, line up concept, and then combining product technical model design. This is the best route to help brand to achieve a new consumer promise.

US & China Woman – how they handle stress and can skin care product help? Part I

I’ve been engaging in a skin care brand design to explore the opportunity of claiming stress management. It’s a fun topic as firstly, I need to understand what  are the stresses US woman is undertaking? Secondly, how do they deal with it? Third, can our skin care product helps?

When I searched quite some information on line for US woman’s stress study, it is interesting that I naturally make the comparison between Chinese women for the last two questions. As they’re pretty much different and unique to each self.

Here are some topline learnings from American Psychological Association on a gender stress study. 

Firstly, woman tends to have higher level of stress then man in daily life and there all different reason to affect it. The top 3 highest symptoms for woman compare to man are feel fatigue (woman vs. man at 45% vs. 29%), feeling nervous and or anxious (42 vs. 27 %), and feeling overwhelmed (41 vs. 29%). It seems most tough stress are coming from mental health much for woman in no matter daily life or working. This is kind understandable, as more woman has to handle job and family, they bears more tension generally than man. A recent AJC newspaper column call for employers to focus on productivity vs. time on work. Esp. for woman, I remember one phrase very clearly – leave office without announcing it if you really have family urgency – so others won’t bother to think the woman is taking lazy. While men usually do not have such concern, as they have less issues to handle in family, and secondly, they will just leave without pleading or sharing, they just leave.

The reasons? Money is number 1 (69% for all people), work (65%), and economy (61%). This is also very much self-explanatory. Living in US is not easy economically. I’ll have another article talking about this.

So how American deals with stress?   Are they proactive or passive, are they taking normal routine or some extraordinary activities?  Again, the tops three activities are, exercise (52%), sedentary behaviors like listening to music (48%), reading account the number 3 at 40%. The other includes different personal activities, like watching TV, meeting friends or physiological support.

I didn’t find solid information for Chinese women’s stress study. However, based my past years study, I can easily pick out some qualitative terms that described the Chinese middle-income woman. These woman have entered either university or college education, have a steady job, starting or already have their own family, lot of them has kid(s) already. So what’s their typical stress? As I studies, I actually found their stresses are more diversified than US woman, for themselves including personal enrichment, health & beauty; for their career, they wish to manage work/family balance, but also strive to take higher position or challenge; for family, they wish can put more effort on kid education, manage family relationship; and of course, finance is also a key factor.  

And they also manages their stress in a more diversified way. She does shopping, doing SPA, travel, meeting friends, go to Yoga for exercise, she can seek for Chinese herbal treatment to release her from mental and physical fatigue; and finally, food is also a good recipe, they just go out enjoy a good meal without worry too much of calorie!  Among all of them, skincare plays a truly important role to help release stress! – Continues by Part II


NACA Young Profession Mentor

In my 23 years of high education and cooperate working life, mentor has always been a great tool for me to grow. I had various mentors that helped me in different part of the life and career. Even as of today, I hold deep gratitude to my mentors. Some were my teachers, some were my boss, some were just my friends. When I was capable to mentor others, I know I treasure the opportunity and will do my best to help young people. And when I began to take the mentor role, I realized it's not only mentee learn from me, but I learn and inspire from them as well.

With this strong will, I was always actively seeking young profession mentoring role after landing in Atlanta. NACA (National Association of Chinese-Americans)  gave me the chance. I joined the 2015 mentoring program as one of the mentor to Young professions in Atlanta with Asian background. 

Our first meeting was held in Coca-Cola headquarter office on Sept. 19. First time meeting the other 17 mentors and 21 mentees. I feel excited to come back to this atmosphere again. ​

Whey Asian Women Use Clear Lotion(Toner) - Part II

I’ve search lotion product in US for the last two years in Atlanta. There’s not a lot brand, and it usually existing in beauty store, like department brand, Sephora, Ulta. Price is not cheap, from $12 up to #35. As to my knowledge, the mass consumers won’t be willing to afford to a bottle of “water”.

Why there is a barrier of using lotion in US? Few reasons compare to Asia. Firstly, Asian consumer are probably the group of people mostly concerns of facial beauty, they spend much more effort and budget on face care vs. body care, hair care; secondly, Asian people don’t feel the troublesome of doing extra steps or complicated skin care every day, besides, they enjoy it. Lotion give them a feel of pampering. Thirdly, lotion can give them an immediate skin comfort feel that it’s hard to deny; and with the continuously usage, it really does improve the skin dry concern. While on the contrary, US consumers may not use that much time doing pampering no need an additional steps before moisturizer.

I still remember there was a study when to compare looked about Asian & Caucasian consumer’s skin status change by age. Generally speaking, Caucasian consumers has lower skin moisturization level vs. Asian consumers; while Asian has lower TEWL (Transepidermal Water Loss) than Caucasian skin. A similar study only measuring skin moisture level only in Asia. Japanese woman had less moisture decrease vs. other Asian country due to their good skin care habit. The key learning here is: a). a good skin habit the key important reason to maintain good skin status until aging; b).  the earlier one start, the better skin status it will be when aging;  c). in all the skin problems occur, the most fundamental problem is hydration. Enough hydration will keep better skin texture and slow down aging.

And the best way to immediately enhance skin hydration is the lotion/toner products.