2015年10月21日星期三

US & China Woman – how they handle stress and can skin care product help? Part I

I’ve been engaging in a skin care brand design to explore the opportunity of claiming stress management. It’s a fun topic as firstly, I need to understand what  are the stresses US woman is undertaking? Secondly, how do they deal with it? Third, can our skin care product helps?


When I searched quite some information on line for US woman’s stress study, it is interesting that I naturally make the comparison between Chinese women for the last two questions. As they’re pretty much different and unique to each self.

Here are some topline learnings from American Psychological Association on a gender stress study. 

Firstly, woman tends to have higher level of stress then man in daily life and there all different reason to affect it. The top 3 highest symptoms for woman compare to man are feel fatigue (woman vs. man at 45% vs. 29%), feeling nervous and or anxious (42 vs. 27 %), and feeling overwhelmed (41 vs. 29%). It seems most tough stress are coming from mental health much for woman in no matter daily life or working. This is kind understandable, as more woman has to handle job and family, they bears more tension generally than man. A recent AJC newspaper column call for employers to focus on productivity vs. time on work. Esp. for woman, I remember one phrase very clearly – leave office without announcing it if you really have family urgency – so others won’t bother to think the woman is taking lazy. While men usually do not have such concern, as they have less issues to handle in family, and secondly, they will just leave without pleading or sharing, they just leave.

The reasons? Money is number 1 (69% for all people), work (65%), and economy (61%). This is also very much self-explanatory. Living in US is not easy economically. I’ll have another article talking about this.

So how American deals with stress?   Are they proactive or passive, are they taking normal routine or some extraordinary activities?  Again, the tops three activities are, exercise (52%), sedentary behaviors like listening to music (48%), reading account the number 3 at 40%. The other includes different personal activities, like watching TV, meeting friends or physiological support.

I didn’t find solid information for Chinese women’s stress study. However, based my past years study, I can easily pick out some qualitative terms that described the Chinese middle-income woman. These woman have entered either university or college education, have a steady job, starting or already have their own family, lot of them has kid(s) already. So what’s their typical stress? As I studies, I actually found their stresses are more diversified than US woman, for themselves including personal enrichment, health & beauty; for their career, they wish to manage work/family balance, but also strive to take higher position or challenge; for family, they wish can put more effort on kid education, manage family relationship; and of course, finance is also a key factor.  

And they also manages their stress in a more diversified way. She does shopping, doing SPA, travel, meeting friends, go to Yoga for exercise, she can seek for Chinese herbal treatment to release her from mental and physical fatigue; and finally, food is also a good recipe, they just go out enjoy a good meal without worry too much of calorie!  Among all of them, skincare plays a truly important role to help release stress! – Continues by Part II

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